
Johnny Keyser with Grammy Award winning producer Bryan Lenox
In the fall of 2011 Johnny Keyser found himself riding an unprecedented wave in the history of music television. Due to his stunning performance of Sam Cooke’s “A Change is Gonna Come” before the celebrity trio of Jennifer Lopez, Steven Tyler and Randy Jackson, the producers of American Idol chose to build a full blown season-long ad campaign around the amazingly soulful voice and blue-eyed good looks of the All-American boy. Before the new season even began, Johnny’s voice and personality had been beamed around the globe to hundreds of millions of viewers in nearly every nation. In the first commercial of the campaign, Lopez said the words that will not soon be forgotten by exhorting “You know you’re going to be a Star, right?!” Then came the most memorable of the commercials, as it consisted of nothing more than dramatic American Idol graphics, beautiful clips of Johnny gutting out his soulful tones, and the celebrity judges cooing the now well-branded slogan, “Keep Singing!”
Rolling Stone wrote “The whiteboy with the soul of a soulful white guy with a soul patch once again impresses” while PopCrush writer Amy Sciarto wrote “He looks good and sounds better… He’s the total package.” But when the show moved to the Las Vegas round, the ”chisel-cheeked [Johnny] was unceremoniously voted off” (The Atlantic Wire), the media responded with shock, and the blogs turned violent. Rolling Stone wrote, “Most surprising elimination? The much touted and featured-in-every-promo Johnny Keyser is out.” And E! Online wrote “We know, we’re shocked too!” Ahhh… but the plot thickened.



